Fix the imbalance
Throughout the past two centuries, humans have created incredible things using materials found within the Earth such as minerals, metals, and oil. However, in the process of extracting and burning these materials, we have been releasing harmful fumes into the atmosphere. This activity has disrupted the delicate balance between the Earth’s solid mass and its surrounding atmosphere, posing a significant problem that we must address.
The relationship between industrial economic development and environmental well-being has always been at odds. However, we have reached a point where the industrial world must come together to find a way for these two to coexist without compromising either.
This requires a shift from production based on fossil fuels to sustainable materials. This shift is significant, and the President of the European Commission, Ursula von der Leyen, has compared it to humanity’s landing on the moon. The ‘Green Deal’ will make Europe the first continent to achieve climate neutrality.
The transportation of raw materials from distant locations (such as China or South America) can greatly impact the sustainability of the production process due to the cost and the high CO2 emissions. To maximize efficiency, we should strive for internal production within our continent. As the industrial world undergoes this revolution, some will proactively embrace it for their benefit, while others may choose to ignore it and continue with outdated practices.
Industry, economics, and environmental well-being can now thrive together.
Independence and synergy
Do you like the concept of Europe being self-sufficient when it comes to resources? Imagine if we could rely on sustainable materials from within the continent, rather than having to import them. Bamboo is the key to achieving this goal. Italy, in particular, is well-positioned to become a leading producer of bamboo due to our expertise and favourable climate. Achieving independence and synergy in this way would be a significant accomplishment for Europe.
Giant bamboo plants serve as a source of raw material, much like a mine or oil well. They continuously produce this material for up to a century, which can place the producer at the top of a new industrial chain.
What’s more, there is the potential to revive agriculture with versatile new material that can be self-produced. This offers an advantage to the industrial sector. The southern region of Europe, could supply the more industrialized countries of the north where the climatic conditions are not ideal for cultivation.
Do you love the idea of European nations working together to bring economic prosperity to the entire continent? It’s up to the European industry to decide whether they want to be self-sufficient or continue to rely on raw materials from other continents.
The Prosperity Bamboo industrial program believes that south Europe can soon become a producer of raw material.